Oh, did you want creds? Sure, here you go:

MEMELORD WITH THREE DECADES OF WORK EXPERIENCE.

CREATIVE CONSULTANT (1995 – PRESENT)

  • GIF-a-rator, PPT monkey, logo churner, package designer, pretty much anything you want to throw together in Photoshop/Illustrator

  • Web developer & social brainwasher

  • Speaks English, Filipino, French, Spanish, meme, and AI. Code switches between Zoomers and Boomers.

  • Technical editor for scientific and legal journals

  • Finder of people who know how to do what I don’t

  • Oxford comma enthusiast and Chicago Manual of Style stan

Creative Director / WPP / WUNDERMAN THOMPSON (2019 – 2023)

  • Created integrated, digital, social media, and CRM campaigns, working closely with strategy, data, and media teams.

  • Crafted global pitches and rebranding projects, led multi-country teams. 

  • Led integrated and digital projects in collaboration with other agencies.

Digitas Singapore / Regional Creative Director (2014 – 2019)

  • Oversaw the creative output in 7 countries in APAC, from massive web builds to the world’s tiniest banners.

  • Grew the Digitas creative team from a single art director to a full-fledged, three-division, highly diverse, multinational team handling social, digital, and on-ground campaigns with capabilities for concepting and producing content in-house, in real time.

  • Led the creative team as we won gold for Agency of the Year. Thrice.

  • Creative jury member at international award shows like Clios, Spikes, Kyoorius D&AD.

  • Featured in Where are the Boss Ladies?, a worldwide initiative to highlight female executive talent in advertising.

BBDO/PROXIMITY (2008 – 2014)

  • In 6 years rose from Senior Art Director, to Associate Creative Director, then finally Creative Director / Proximity Head of Creatives. 

  • Led integrated and digital campaigns that picked up awards at Cannes, Spikes, One Show, New York Festivals AME, Adfest, and AdStars.

  • Won first place at the LIA Creative Conversations Creative Directors’ competition (Philippines)

  • Dubiously awarded by Cosmopolitan Magazine as a Fun, Fearless Female for the work on the #itsmorefuninthephilippines campaign

TBWA\ (2006 – 2008)

  • Started my advertising career as an art director right out of an internship at TBWA

  • Bagged the Philippines’ first Young Lotus metal at Adfest

  • Won several awards, including Gold at the TBWA Global + Absolut Vodka Very Short, Very Cheap Film Festival